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Levi's Jeans For All Campaign
Project type
Commercial, Posters, Original Photography
Date
March 2026
A redesign of the Levi's Curve ID campaign (often referred to as the Curve Appeal launch) introduced in 2010, aiming to market jeans to women of all shapes, yet it received significant backlash. It was criticized for featuring only thin models in its advertisements despite claiming to be for diverse body types
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